Sexual Assault Awareness and Denim Day

Denim Day is the last Wednesday of Sexual Assault Awareness Month (April), raising awareness and encouraging people to wear jeans with a purpose, support survivors of sexual assault, and educate themselves and others about all forms of sexual violence and gender-based harm.

The bottom line message: There is no excuse and never an invitation to rape.

WHAT are the origins?  The campaign began after a ruling in 1998 by the Italian Supreme Court, where a rape conviction was overturned because the justices assumed the victim was wearing tight jeans, therefore she must have helped the perpetrator remove her jeans, thereby implying consent. Outraged by this assumption, the women in the Italian Parliament came to work the next day wearing jeans, in protest of this decision and in solidarity with the victim.


HOW can I participate?

Wearing jeans, wearing a button (available at testing sites and entrances to campus) to raise awareness and have a conversation about consent.

Wherever you see the pins on these boards at the campus testing locations (The Lab/Figueroa, Engemann Student Health, Jefferson Lot, Pardee/Marks, take a free pin to wear and show your support.

Participate in the digital space

Learn more about Denim Day and USC’s Relationship and Sexual Violence Prevention and Services, a unit of Counseling and Mental Health Services in USC Student Health, the campus resource for students, providing advocate services (24/7) to survivors of sexual assault and gender-based harm; providing mental health services, and promoting prevention education programs for students and student-serving departments. Licensed clinical mental health care is provided through clinician faculty members of the Department of Psychiatry and the Behavioral Sciences in the Keck School of Medicine of USC.

SAAM Events in April:

Bridging the Gap: Addressing Sexual Violence in the Margins 4/16

Date: Friday, April 16th / Time: 2:00 pm-3:30 pm

In honor of Sexual Assault Awareness Month, USC Relationship and Sexual Violence Prevention & Services will be leading a conversation with SEIP’s cultural centers to discuss why sexual and intimate partner violence occurs in marginalized communities. We will also be discussing how this manifests in our communities through intergenerational trauma, lack of representation and access, and unhealthy masculinity. We invite you all to learn with us how we can practice the skills to transform the way our communities engage with one another to foster healing.

Meet EEO-TIX Representatives 4/26

Meet members of the new Office for Equity, Equal Opportunity, and Title IX and learn how to report sexual misconduct, access supportive measures, and tips for being an upstander in response to all forms of sexual misconduct:

Date: Monday, April 26, 2021 / Time: 1:00-2:30 PM PT. Contact for the Zoom link to participate.

Events organized by students in SAGE (Student Assembly for Gender Empowerment):

  • In Conversation with Andrea Pino: Supporting Survivors and Intersectional Advocacy on April 14th: For SAGE’s annual Take Back the Night campaign, Pino will be speaking on building a culture of support for survivors and allies and how to incorporate intersectional approaches to advocacy and support followed by an intimate discussion and Q&A with attendees. Register at

Call 213-740-9355 (WELL) for 24/7 access to counseling and mental health support, advocate accompaniment to crisis centers and medical care. Questions? Contact us at