Re-think the Drink

This fall 2025, USC Campus Health is rolling out Re-think the Drink, a proactive texting initiative designed to help students make thoughtful decisions about alcohol use during big season social events—specifically football game days.

You can make choices about whether to drink and how to set intentional limits if you do decide to do so.

This Fall 2025, you can sign up for text messages that can help you to stick to your intentional drinking (or not drinking) plan during football game days, one of the biggest gathering occasions at and around college campuses nationwide. These reminders can help you set safeguards or limits, which can also help reduce potential harm when drinking.